With the development of market relations and the increasing competition in the Russian work with the end consumer is becoming increasingly important for each market participant. Consumer behavior - a new field of knowledge that will help market participants to maintain and even increase the profitability of of their business at relatively low material costs. The fastest way to increase income of the company without investing significant resources, is to increase customer loyalty. For the numerical evaluation and opportunities to influence on customer loyalty is computed the customer loyalty index. To increase the effectiveness of measures taken to study and improve customer loyalty index developed a set of program measures on the basis of 1c Alfa Auto. Using the information from the system 1C Alpha - Auto and reports on the level of customer loyalty index was developed a project - the funnel of service that will increase the profits gained in the automotive service.

Keywords: 1C Alpha- Auto, customer loyalty, index of customer loyalty,funnel service, repeated repairs, complaints, the main funnel, funnel the - another funnel entry

Instructors face different problems making online courses from face-to-face courses. One of the problems is availability of special assignments. These assignments are difficult to assess and implement in online mode. Researchers use different not so accurate and clear terminology denoting this class of problems. A terminology of these assignments is defined and their classification is given in the paper. Also the existing techniques for organizing and scoring these works are observed. Several types of assignments which can’t be scored automatically are defined. A technique and tool for automated scoring these works were developed. The technique and the tool were used during the blended performance of term papers on the subject «Design of automated system of data processing and control» of five-course students majoring in Automated system of data processing and control in Ufa state aviation technical university in autumn term in 2013. This helped us accelerate the scoring process greatly.

Keywords: complex open ended assignment, complex open ended assignment classification, complex result assignment, multi-step assignment, online learning, blended learning, automated scoring

In this article the social health of the student youth as a social phenomenon is considered in the context of the theory of structural marginality. The author describes and explains the condition of the marginalized status of the student youth of the South of Russia. Social health of the student youth of the South of Russia is a reflection of the degree of her marginal position in society.

Keywords: "Social health, Russian student youth, structural marginality, status, social value, satisfaction with life, the South of Russia. "

The article discusses the generalized algorithm of processing of weakly formalized information in technical systems on the example of the control of non-equilibrium chemical reaction such as the Belousov-Zhabotinsky reaction. The reaction occurs in a container placed in a thermostat. By container summed tubes on which the container through the valve receives a reagent solution. The contents of the container is stirred with a mixer. In the container occurs reactions, and the excess solution is drained through the drain. The problem is following. It is necessary valves that regulate the rate of arrival of solutions into the container and stirrer speed adjusted so as to obtain a stable periodic repeating pattern. In the reaction can be seen as a change of color of the solution from red (high concentration of cerium ions with a valence of 3) to blue (high concentration of cerium ions having a valence of 4) and back to the period of a few minutes. In the article described in detail the use of the generalized algorithm to solve of the problem of regulating of valves and mixers in the container.

Keywords: weakly formalized information, information processing, algorithm, non-equilibrium chemical reaction, Belousov-Zhabotinsky reaction, control

The article focuses on the description structuring of manufacturing process and technological process in the forest industry in the context of a unified system for forest harvesting and processing of tree biomass. An approach to the description of the processes in the timber industry complex is proposed. It is based on the concept of "technological network." Definitions of a term and related terms with him are proposed in the article.

Keywords: Terminology, timber industry, perforated technological process, technological network of timber production, manufacturing network

In this article the social health of the student youth as a social phenomenon is considered in the context of the theory of structural marginality. The author describes and explains the condition of the marginalized status of the student youth of the South of Russia. Social health of the student youth of the South of Russia is a reflection of the degree of her marginal position in society.

Keywords: Social health, Russian student youth, structural marginality, status, social value, satisfaction with life, the South of Russia

Failure of communication equipment and automated control systems by the fire GPS MES of Russia, leads to a significant reduction in staffing it and, in consequence, to the disruption of assigned tasks. The proposed conceptual model and its verbal description allowed to identify bottlenecks in the process of restoring the vehicle to repair the organ, and in its financial support in the form of appropriate repair kits of spare parts, as well as its efficiency in the reduction of the distribution group damaged samples according to multiplicity created ZIP.

Keywords: communication, communication technology and automated control systems, technical support communication and automated control systems, recovery, repair, maintainability..

It is shown that one of the most important elements influencing the nature of development in the region is socio-ethno-cultural landscape. The study of its characteristics suggests a wide use of methods of social simulation. The purpose of modeling is to estimate the required parameters in conditions of uncertainty, both at the planning stage and during the current administration. Theoretical solutions to this challenge are based on the use of the principle of duality, when the production and analysis of missing information about a managed object, in our case about socio-ethno-cultural landscape, the system is in the process of governance. The duality of the models appears in their dual role as research (for monitoring characteristics of socio-ethno-cultural landscape and, at the same time as the reference models for the management of development in the region. Need of approbation and problem integration of methods of the system analysis, social diagnostics and social and mathematical modeling which will make new scientific methodology of research is shown. To solve the problem of this level is proposed for effective convergence of methodological knowledge in the use of total potential informational, cognitive, and socio-humanitarian technologies.

Keywords: dsimulation, dual simulation, socio-ethno-cultural landscape, managing the development of the region

The paper substantiates the necessity of the CFD analysis of AUUV. It presents an algorithm of hydrodynamic coefficients computation. The initial conditions and environment model for computation are defined. We present the CFD results and the approach of hydrodynamic coefficients analysis.

Keywords: AUUV hydrodynamics mathematical model polynom approximation software complex

This article discusses some aspects of the development of logical and conceptual model for decision-making in the theory of the economy of the active connect.The article offers author's solution to this problem on the basis of the extreme values ​​of Choque integral. It is proved that under certain conditions, in particular when not transferable utility, optimal decision-making procedures for the balanced allocation of scarce resources in economic systems must be sought in the class of information and cognitive technologies included in the list of critical technologies of modern Russia.

Keywords: innovative resources, theory of the economy of the active connect, the Choque integral, the concept of a balanced allocation of scarce innovation resources

The article analyzes the problems of forced migrants from the South-East of Ukraine who left their homes as a result of the Ukrainian authorities, a large-scale anti-terrorist operation. Copyright pilot study was devoted to the analysis of the impact of forced migration on the processes of marginalization of the individual. The findings suggest that the problems of marginalization, which is necessary to overcome a sound migration policy of the Russian Federation in respect of forced migrants from the South-East of Ukraine.

Keywords: migration, forced migration, migration policy, the marginal subject, marginalization of personality

Experimental studies of the ignition system to the load operation of the motor. With the help of current and voltage sensors made visualization, transformation and analysis of information about the characteristics of energy spark discharge in the cylinder at different operation modes. Produced by processing waveform is shown that with increasing rotation speed of motor is decreasing the duration of the spark discharge with an increase in the energy released in the electrode gap of the spark plug. With increasing rotation speed the release of energy takes place in a shorter period of time due to increased voltage; increasing the amount of energy by reducing the value of the breakdown voltage. However, these relationships are non-linear. On the mode of maximum torque and power discharge duration increased.

Keywords: ignition system, spark, spark ignition, ignition coil, motor, electrical equipment, ignition sparkplugs

"Often in decision-making objective functions are not represented in the form of explicit functional dependencies on the set of valid alternatives (objects), and is given preference relation on this set, ie it is possible only pairwise comparisons of objects. This raises the problem of selecting a subset of the original set, elements of which are said to be preferred, or select multiple subsets (classes) with further ordering. In this paper we consider the principle of ""rough"" ranking, which consists in the selection of classes of objects and their linear ordering for the case when the original relation is linear and non-transitive It is proposed a method of forming a dynamic classes in solving the problem ""rough"" ranking. It is based on the introduction of the interval representation of a Boolean matrix."

Keywords: diversification of management, production diversification, financial and economic purposes of a diversification, technological purposes of ensuring flexibility of production

Risk management process represents the complex problem possessing a number of specific features. Ambiguity of the concept "risk" and variety of manifestations of risk and opportunities of overcoming of its adverse effects are aggravated with that the most part of the parameters participating in process of development of managing decisions have no accurate (numerical) characteristics. Estimates of the majority of concepts are formulated by experts in a verbal form. For overcoming of the specified difficulties in work the method of a numerical assessment of levels of the acceptable is offered and tolerant is risk. The entered metrics allow to start formalization of process of search and acceptance of optimum management decisions for reduction of value of the current risk to the target objective. The offered mathematical model can be the basis for the corresponding software for the purpose of creation of system of decision support in the sphere of a risk management.

Keywords: risk management, acceptable risk, tolerant risk, current risk level, degree of danger of a situation

Effectiveness of wood firm depends up supporting of optimal balance of production and consumption of wood biomass. The problem solution demands optimization of order portfolio in the context of forest operators and woodmongers as a consistent system of the harvesting and processing of wood. The article shows the formulation of this problem in the light of logging contractors and woodworking enterprises.

Keywords: technological network, optimization of order portfolio, optimal bucking, perforated technological process, sustainable wood use

In the process of convergence of the NBICS technologies cognitive technologies perform system role. One of the important aspects of system convergence is convergent education based on cognitive technologies. It is noted that the basic concept of the technology are cognitive models. The role and place of teaching cognitive modeling in a modern University. It is noted that, despite the widespread use of the method and of the specialized software continues to cognitive modeling is the only scientific and professional tools. His research and development performed within the discipline specialisation of the master's or postgraduate specializations. Educational technology is necessary to saturate the cognitive procedures, methods and tools. The formation and development of cognitive technologies involves the training of specialists with knowledge in the relevant field and skills of cognitive modeling. The prospects for the promotion of convergent education in the southern Federal University.

Keywords: cognitive technology, system convergence, convergent education, cognitive modeling, interdisciplinarity

In this paper we propose mathematical model of implicit-pole synchronous generator of mini-CHP. The model is based on a full Park-Gorev differential equation. The saturation of the machine is taken by using the method of partial magnetic characteristics. This method allows most accurate evaluation of the change of parameters of an equivalent circuit of the nonsalient-pole generator in the absence of information about the magnetic properties of the machine. The model is Implemented in Simulink. Application of the model is possible when calculating the steady-state and transients in distribution electrical net wich contains implicit-pole synchronous generators.

Keywords: nonsalient-pole synchronous generator, implicit-pole generator, mathematical model, Park-Gorev differential equation, magnetic characteristics, transients

Computer-aided design (CAD) and computer-aided manufactoring (CAM) have became an increasingly popular part of dentistry over past 25 years. The technology, which is used in both the dental laboratory and the dental office, can be applied to inlays, onlays, veneers, crowns, fixed partial dentures, implant abatments, and even full-mouth reconstruction. This article discusses the history of CAD/CAM in dentistry and gives an overview of how it works. It also provides information on the adventages and disadventages, describes the main product available and addresses future applications.

Keywords: Computer-aided design, computer-aided manufactoring, dentistry, user-computer interface

The article discusses problems of hope and the relation to life of representatives of technical specialties. Approaches to studying of hope as sociocultural and social-psychological phenomenon are briefly described. It is noted that the hope is the metavalue of human life. Authors emphasize that the fulfillment of vital events of any modality, both positive, and negative, leads to change of expressiveness of hope. In article on the basis of empirical data features of hope and the relation of experts of a technical profile to various stages of the life are analyzed.

Keywords: hope, spheres of hope, life satisfaction, relation to life, life events

The article gives the definition of "the future image." It is spoken about the important role of this phenomenon in the lives of young people. the structure of the future image. Given a description of its characteristics, discusses a number of psychological theories that have different ideas about the way of the future.The assumptions about the specifics of these ideas as possible ways to describe life scenarios. The author describes and analyzes the content of the image characteristic of the future for today's youth, defines the main components of its semantic structure. Highlights the types of images of the future are inherent to engineering students.Gives comparative analysis of different types of image of the future students of technical specialties.

Keywords: The image of the future, the semantic structure of the image of the future, life plans, life prospects, psychological time, goal setting

Using a device of close homogeneous exponential queueing networks (QN) a mathematical model of an information system functiouning with considering influence of blockings was worked out. A proccessor and the united resourse "channel - external memory" are considered as shared resources. All the users' requests are assumed to be single and homogeneous and the servicing discipline "First Come First Served" is used for sequence of their execution. Analytic expressions are given for calculation of the integral characteristics of the system: the distribuition law of number of messages in a system, the average number of messages at a node, the average sojourn time of a message at a node, the average sojourn time of a message in a system.

Keywords: Distributed information system, distributed data base, local computing system, mass service network, conceptual model, exponential law of distributing the random value, stationary probability, mark process, the global balance equation, system reaction tim

Abstract: The article is devoted to the description of the results of scientific research in the field of substantiation of the programme of action in the restructuring of the coal industry. The main attention of the authors focused on ensuring the environmental security of organizational and technical measures. It is shown that the goal of environmental protection on the territory of the liquidated mines can only be achieved when forming the production program considering the results of a comprehensive study of the object and its relationship with the external environment (geo-environment, groundwater and surface hydrosphere and atmosphere) with using theories of system analysis and prognostics. In particular, based on the analysis of scientific publications on the subject and the results of their own research to determine leading factors of negative impact on life safety of the population and the requirements of the forecast system. In the final part of the article provides information on the implementation of the methodology of research into practice.

Keywords: scientific support, liquidation, coal mine, methodology, system analysis, prognostics, coal-rock massif, environmental safety, simulation

A game-theoretic dynamic model of social partnership in the system of continuing professional education is proposed and investigated in the simulation mode on the base of scenario method. The processing of modeling data includes a comparative analysis of state variable and payoff functionals. Results of the model identification and investigation based on simulation modeling are considered. A comparative analysis of egoistic and cooperative approaches to the social partnership is conducted.

Keywords: social partnership, continuing professional education, simulation modeling, identification, difference games

The article substantiates the relevance of the types of web portal of national-cultural autonomy. The architecture, functional model, information model, GUI main page of a typical web-portal of the national-cultural autonomy are given in the article. The positive effects of the introduction of a standard web portal of the national-cultural autonomy are listed.

Keywords: information and communication technologies, web portal, national-cultural autonomy

This article proposes the problem of the anti-virus heuristic analysis. Important feature of static heuristic techniques is dependence of indicators of detection on structure of the training set. Offered the technique of formation a training set . Concepts of a measure of similarity and a matrix of similarity were entered. The measure of similarity shows degree of compliance of one file to another. The matrix of similarity consists of measures of similarity of files of the training set. With use of the entered definitions the technique of formation of the training selection was developed. The main idea of a technique consists what the files which remained in the training set had as it is possible a smaller measure of similarity with the others. The carried-out experimental inspection showed efficiency and the practical importance of the proposed solution.

Keywords: information security, virus protection, heuristic analysis, machine learning, training set, malwares