Co-branding contributes to the creation of more successful products. Purposeful formation of the image of an architectural object, that is, its brand, consists of three parts. Its creation involves the brand of the organization or organizations located in the building, the brand of the author or authors of the project, and the brand of the place. These three components can manifest themselves in different ways in an architectural object. Studying the issues of joint branding of architectural objects and understanding this process is important not only for architects and developers, but also for other professionals. The realization of the possibilities hidden in this area contributes to the creation of a holistic image of an architectural object.

Keywords: building image, place brand, building brand, architecture, co-branding, logo, trademark

The algorithm of the project development for the preservation of the cultural heritage object is considered. Recommendations are given for carrying out work on the preservation of the ruined temple for the possibility of its further restoration. A real example of a survey of an object of regional significance "Church of Archangel Michael" (Belgorod region, Valuysky district, village of Podgornoye) is given.

Keywords: conservation, object of cultural significance, survey, building structures, ruined temple

The procedure for performing pre-design work on cultural heritage objects of regional heritage is given (for example, the object "Former real school" in the city of Serdobsk, Penza region). An example of a survey of building structures, the compilation of a historical reference on the object, the collection of initial permits is given. The article is written on the basis of the completed research contract 22-146.

Keywords: the object of cultural heritage, pre-design work, technical expertise, building structures, historical information