The article is devoted to the issues of marketing costs evaluation in the construction project cost's management. The methods of determining the marketing cost in the construction sector within the specifics of the industry are issued.

Keywords: marketing costs, project cost management, methods of marketing costs estimation

considers the questions of improvement of road winter road Bilibino – Anyuisk held in the area of Bilibino. On the basis of the calculations for modeling correspondences and intensity of movement of motor transport on the roads on a 20-year term.The calculations of the volumes of freight and passenger traffic calculated annual mean daily intensity and composition of motor traffic for the year 2016 and the forecast for 2020 and 2030 for the construction of corrugated metal pipe of large diameter with approaches across the Creek Midday on 150 km of an improved winter road with an extended period of exploitation Bilibino – Anyuisk also given in the article

Keywords: construction, automotive, station, passenger transport, winter road, the length, zoning, space, roads, Chukotka

Article is devoted to questions of features of providing effective communication policy of the construction enterprises. Questions of the organization of marketing communications in the construction sphere through the specifics of branch are considered.

Keywords: marketing communications, efficiency of marketing communications, features of marketing communications in the construction sphere

In the article the features of the visualization for the impact on consumer’s behavior are discussed. There is described an experiment conducted by the authors to assess the impact of neuromarketing methods on customers.

Keywords: neuromarketing, visualization, experiment, the impact on the consumer

In the article the features of the use of neuromarketing to influence the purchasing behavior in retail are discussed. There is described an experiment conducted with the combination of neuromarketing techniques to influence the minds of consumers.

Keywords: neuromarketing,experiment, the impact on the consumer, retail branding