Within the concept of sustainable development, special attention is paid to the environment. Of course, the key goal of sustainable development in the field of ecology is the stability of ecological and physical systems. Eliminating the needs of the environmental plan will lead to environmental degradation and jeopardize human interaction with nature. With sustainable development, many industries are changing. One of these industries is energy, the vector of which is changing in the direction of sustainable development of energy saving. Due to the high level of energy intensity of many sectors of the economy, there are problems of improving energy efficiency. It requires changes in the energy sector, such as the introduction of alternative energy sources. As an example, it is necessary to refer to the successful experience of implementation in European countries such as Germany and the United Kingdom. The experience of these countries shows that state support and private investment have a positive impact on the development of the industry, increasing the share of renewable energy in the country's energy structure. Projects are also being set up to promote alternative energy, such as the centre for renewable energy and sustainable technologies in Northern Ireland. Due to the relevance of the European experience, it is proposed to build a similar center in the Rostov region, taking into account local specifics.

Keywords: energy efficiency, renewable energy, energy resources, sustainable development, alternative energy, solar energy