The paper presents an assessment of the current situation in light industry, evaluated the prospects for further development of the market. The structure of the advertising strategy enterprises of light industry. The stages of planning an advertising strategy. Compiled list of advertising media recommended for use in the garment industry.
Keywords: light industry, advertising strategy, purpose, effectiveness, target audience, planning
The paper presents a methodology for assessing the quality of advertising services by N. Khan. The properties of the advertising services that represent value to the consumer by the example of "Publishing House Peregudova"
Keywords: advertising services, quality of service, quality assessment, property advertising services.