Theoretical aspects of the situation-forecast orientation of marketing communications in the complex marketing competence in case of the promotion of administrative services

Abstract

Theoretical aspects of the situation-forecast orientation of marketing communications in the complex marketing competence in case of the promotion of administrative services

M.A. Feygel

Incoming article date: 12.11.2013

The author reviews the basic content of  marketing competence in theoretical terms.  The marketing competence includes  situational forecasting orientation for  effective marketing communications building at promoting business services.

Keywords: marketing competence, situationally-future orientation, marketing communications, business, management service