Modern trends in the design of media facades

Abstract

Modern trends in the design of media facades

Gorgorova Yu.V., Protopopova D.A. , Sbytova A.N.

Incoming article date: 14.03.2018

Media technologies in architecture allow creating dynamic, changing images of modern facades of buildings. With the help of media facades, it is possible to single out or visually link several buildings with a single architectural composition. Media facades are an effective means of rapidly promoting an advertising product or rapidly informing the public. The emergence of these technologies allowed to abandon the use of massive advertising structures, replacing them with a media facade integrated into the enclosing surfaces of the building.

Keywords: media facade, mesh media facade, cluster media facade, rack media facade, LED media facade, media technologies in architecture, design of architectural environment, facade transformation, dynamic architecture, facade advertising, interactive screen, light